charleston · creative · strategy

big ideas
from a small town

charleston is the biggest small town you've ever been in — and your business runs on that.

small town social is a collective of creative specialists, organized and managed for you. one contact. a full team behind the scenes. handling the details you don't have time to babysit, so your online presence actually matches your reputation.

branding & design social management content & presence campaigns & launches photography & video small town social co branding & design social management content & presence campaigns & launches photography & video small town social co

marketing you don't have to think about

you're running a business. you're on the job site, in the meeting, following up on the thing from last tuesday. marketing keeps getting pushed to tomorrow — and tomorrow keeps moving.

we work primarily with small businesses and family-owned brands — the kind where the owner's name is on the door and how you show up online actually matters. the work looks exactly as polished or as personal as your brand calls for. what stays the same is that it's real.

🎯
your story, finally told right
the way you tell your story online can make all the difference. we find your brand voice and translate it to the people who need to find you.
🤝
one contact. full team.
you work with one person. behind the scenes, a collective of designers, writers, photographers, and strategists support your business as needed.
📍
we stay in it with you
we don't disappear after a launch. we stay on site, aware of what's changing, and making sure what people see reflects where you actually are.
editorial
brand storytelling
content
ongoing monthly
on-site
real & current
social
platform ready

your visuals should reflect what you're doing right now

most businesses only update their photos when they redesign their website. your customers notice long before that.

we shoot on-site — capturing your business, your people, and your work on an ongoing basis. real content, regularly, that stays aligned with your reputation.

included for every client
photography and video, 1–3 times monthly. because your online presence should look like your business actually looks today.

a full toolkit, managed for you

01
branding & design
solves: inconsistency + DIY visuals
most businesses grow faster than their branding does. logos get stretched, colors drift, nothing quite matches. we clean it up and make it cohesive — not a rebrand for its own sake, just clarity where it matters.
02
social management
solves: the constant + the forgetting
social media isn't hard — it's constant. we handle posting, engagement, and ongoing adjustments so your accounts stay active without you needing to remember what trend you're supposed to care about.
03
content & presence
solves: scattered messaging + unfinished profiles
most businesses have the pieces online — just not in the same place or voice. we organize your messaging, write what needs to be written, and fill the gaps so someone finding you for the first time quickly understands who you are.
04
campaigns & launches
solves: announcements that never land
when something important happens in your business, people should know. we plan and manage launches, collaborations, and updates so they reach the right audience without becoming another project on your plate.
05
photography & video
solves: outdated visuals + missed moments
ongoing, on-site photography and video 1–3 times monthly. your online presence should reflect what you're actually doing right now — not two years ago.
not sure what you need?
that's exactly what the call is for
most clients come in knowing something isn't working. we figure out the rest together.
let's talk →

built in charleston.
different by design.

small town social was built where reputation travels fast and details matter. we don't disappear after a launch or batch posts and check out.

your business keeps moving. we make sure what people see keeps up — because creativity, consistency, and real relationships working together is what actually moves things forward.

1
we get to know your business
a discovery call where we actually listen. not a pitch — a conversation to figure out where you are and what would move the needle.
2
we build your approach together
you tell us your goals, your pain points, what's working and what isn't. we put together a plan that fits your business — not a template.
3
we stay involved
one contact, always. the collective works behind the scenes. you get the bandwidth of a full team without the overhead of managing one.
4
your presence stays current
we adjust as your business evolves. on-site, aware of what's changing, making sure what people see reflects where you actually are.
rae miller
charleston since 2013
salt water roots since always
📷 march of dimes — volunteer photographer, 2025 & 2026
🐾 stray dog society — sponsor, 2026

hi, i'm raebecca —
but rae is fine.

i'm the founder of small town social, and i'll be your main point of contact. not a handoff, not a ticketing system — me. i show up, i learn your world, and i become genuinely invested in where your brand is going. that part isn't a service offering. it's just how i work.

i've been in charleston since 2013, which means i've watched this city grow from a well-kept secret into a place everyone's trying to find. and what i know for sure is that it still runs the same way it always has — on relationships. on visibility. on whether the work you put out in the world actually looks like the business you've built.

you've already done the hard part. you had the vision, you took the risk, you built something real. what i do is come in at the place where that idea is fully alive and needs someone who can match your energy for it — someone who gets just as lit up about your brand as you did the day you first had the idea.

"charleston is the biggest small town you've ever been in. that's not just our name — it's the whole strategy."

behind me is a genuinely talented collective — designers, photographers, writers, strategists. i organize and direct all of it with your business specifically in mind. the work will be as polished or as personal as your brand calls for. what it will always be is real, specific to you, and built to last.

if you're as good at your job
as we are at ours —
there might be something here

let's take this conversation a little further and see if we're a fit

book a discovery call →

yes — feel free to text. we spend most of our day out creating content, so texting gets you a faster answer.